Theatrical Performance
Domestic Box Office$40,563,557Details
International Box Office$127,347,133Details
Worldwide Box Office$167,910,690
Home Market Performance
Est. Domestic DVD Sales$3,150,517Details
Est. Domestic Blu-ray Sales$10,436,128Details
Total Est. Domestic đoạn clip Sales$13,586,645
Further financial details...

Bạn đang xem: Box office: five reasons scarlett johansson"s "ghost in the shell" bombed in america


2029: A female cybernetic government agent, Major Motoko Kusanagi, & the Internal Bureau of Investigations are hot on the trail of "The Puppet Master,” a mysterious & threatening computer virus capable of infiltrating human hosts. Together with her fellow agents from Section 9, Kusanagi embarks on a high-tech race against time to capture the omnipresent entity.


$18,676,033 (46.0% of total gross)
Legs:2.17 (domestic box office/biggest weekend)
Domestic Share:24.2% (domestic box office/worldwide)
$110,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:3,440 opening theaters/3,440 max. Theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO$47,256,311

Latest Ranking on Cumulative Box Office Lists

All Time Domestic Box Office (Rank 2,201-2,300)2,240$40,563,557
All Time International Box Office (Rank 801-900)820$127,347,133
All Time Worldwide Box Office (Rank 1,001-1,100)1,084$167,910,690
See the Box Office tab (Domestic) và International tab (International và Worldwide) for more Cumulative Box Office Records.

Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD
Tunes, i
Google Play:Google Play, Google Play, Google Play, Google Play
Vudu:Vudu, Vudu, Vudu

Movie Details

Domestic Releases:March 31st, 2017 (Wide) by Paramount PicturesMarch 31st, 2017 (IMAX) by Paramount Pictures
September 17th, 2021 (IMAX) by Lionsgate
International Releases:March 23rd, 2017 (Wide), released as GHOST IN THE SHELL (South Korea)March 29th, 2017 (Wide) (Netherlands)March 31st, 2017 (Wide) (Argentina)March 31st, 2017 (Wide), released as Ghost In The Shell (Australia)March 31st, 2017 (Wide) (Brazil)... Show all releases
Create your own comparison chart…
Keywords:Live action Cartoon, Robot, Cyborg, Dystopia, Implanted Memory, Organized Crime, 3-D, 3-D - Post-production Conversion, IMAX: DMR
Source:Based on Comic/Graphic Novel
Live Action
Science Fiction
Production/Financing Companies:Dream
Works Pictures, Paramount Pictures, Reliance Entertainment, Arad Productions
Production Countries:United States

All Time Domestic Box Office (Rank 2,201-2,300)2,240$40,563,557
All Time Domestic Inflation Adjusted Box Office (Rank 2,901-3,000)2,973$47,256,311
All Time Domestic Non-Sequel Box Office (Rank 1,701-1,800)1,756$40,563,557
Top 2017 Movies at the Domestic Box Office67$40,563,557
All Time Domestic Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200)137$40,563,557
All Time Domestic Box Office for Live kích hoạt Movies (Rank 1,801-1,900)1,878$40,563,557
All Time Domestic Box Office for Science Fiction Movies (Rank 201-300)236$40,563,557
All Time Domestic Box Office for kích hoạt Movies (Rank 401-500)414$40,563,557
All Time Domestic Box Office for PG-13 Movies (Rank 801-900)885$40,563,557
All Time Domestic Box Office for Paramount Pictures Movies (Rank 201-300)272$40,563,557

Per Theater
Mar 31, 20173$18,676,0333,440$5,429$18,676,0331
Apr 7, 20175$7,306,413-61%3,440$2,124$31,529,8632
Apr 14, 201711$2,463,906-66%2,135$1,154$37,087,1893
Apr 21, 201719$883,253-64%913$967$39,114,7574
Apr 28, 201724$436,427-51%456$957$39,948,0955
May 5, 201731$115,571-74%211$548$40,252,2906
May 12, 201735$101,475-12%188$540$40,424,9327
May 19, 2017-$53,928-47%124$435$40,533,0148

Per Theater
Mar 30, 2017P$1,800,0000$1,800,000
Mar 31, 20173$7,660,6263,440$2,227$7,660,6261
Apr 1, 20173$6,683,215-13%3,440$1,943$14,343,8412
Apr 2, 20173$4,332,192-35%3,440$1,259$18,676,0333
Apr 3, 20173$1,324,303-69%3,440$385$20,000,3364
Apr 4, 20173$1,923,070+45%3,440$559$21,923,4065
Apr 5, 20173$1,148,744-40%3,440$334$23,072,1506
Apr 6, 20173$1,151,300n/c3,440$335$24,223,4507
Apr 7, 20175$2,125,170+85%-72%3,440$618$26,348,6208
Apr 8, 20175$3,160,403+49%-53%3,440$919$29,509,0239
Apr 9, 20175$2,020,840-36%-53%3,440$587$31,529,86310
Apr 10, 20175$724,196-64%-45%3,440$211$32,254,05911
Apr 11, 20175$1,050,238+45%-45%3,440$305$33,304,29712
Apr 12, 20175$718,945-32%-37%3,440$209$34,023,24213
Apr 13, 20175$600,041-17%-48%3,440$174$34,623,28314
Apr 14, 201711$832,556+39%-61%2,135$390$35,455,83915
Apr 15, 201711$956,065+15%-70%2,135$448$36,411,90416
Apr 16, 201710$675,285-29%-67%2,135$316$37,087,18917
Apr 17, 201710$313,379-54%-57%2,135$147$37,400,56818
Apr 18, 20179$342,159+9%-67%2,135$160$37,742,72719
Apr 19, 20179$248,717-27%-65%2,135$116$37,991,44420
Apr 20, 201710$240,060-3%-60%2,135$112$38,231,50421
Apr 21, 2017-$251,817+5%-70%913$276$38,483,32122
Apr 22, 2017-$391,053+55%-59%913$428$38,874,37423
Apr 23, 2017-$240,383-39%-64%913$263$39,114,75724
Apr 24, 2017-$91,120-62%-71%913$100$39,205,87725
Apr 25, 2017-$128,390+41%-62%913$141$39,334,26726
Apr 26, 2017-$91,259-29%-63%913$100$39,425,52627
Apr 27, 2017-$86,142-6%-64%913$94$39,511,66828
Apr 28, 2017-$114,379+33%-55%456$251$39,626,04729
Apr 29, 2017-$193,510+69%-51%456$424$39,819,55730
Apr 30, 2017-$128,538-34%-47%456$282$39,948,09531
May 1, 2017-$48,358-62%-47%456$106$39,996,45332
May 2, 2017-$69,044+43%-46%456$151$40,065,49733
May 3, 2017-$44,359-36%-51%456$97$40,109,85634
May 4, 2017-$26,863-39%-69%456$59$40,136,71935
May 5, 2017-$29,323+9%-74%211$139$40,166,04236
May 6, 2017-$50,591+73%-74%211$240$40,216,63337
May 7, 2017-$35,657-30%-72%211$169$40,252,29038
May 8, 2017-$15,782-56%-67%211$75$40,268,07239
May 9, 2017-$23,538+49%-66%211$112$40,291,61040
May 10, 2017-$17,612-25%-60%211$83$40,309,22241
May 11, 2017-$14,235-19%-47%211$67$40,323,45742
May 12, 2017-$27,946+96%-5%188$149$40,351,40343
May 13, 2017-$42,631+53%-16%188$227$40,394,03444
May 14, 2017-$30,898-28%-13%188$164$40,424,93245
May 15, 2017-$13,286-57%-16%188$71$40,438,21846
May 16, 2017-$15,951+20%-32%188$85$40,454,16947
May 17, 2017-$12,901-19%-27%188$69$40,467,07048
May 18, 2017-$12,016-7%-16%188$64$40,479,08649
May 19, 2017-$13,861+15%-50%124$112$40,492,94750
May 20, 2017-$22,683+64%-47%124$183$40,515,63051
May 21, 2017-$17,384-23%-44%124$140$40,533,01452
May 22, 2017-$7,764-55%-42%124$63$40,540,77853
May 23, 2017-$7,676-1%-52%124$62$40,548,45454
May 24, 2017-$6,912-10%-46%124$56$40,555,36655
May 25, 2017-$8,191+19%-32%124$66$40,563,55756

Per Theater
Mar 31, 20173$24,223,4503,440$7,042$24,223,4501
Apr 7, 20175$10,399,833-57%3,440$3,023$34,623,2832
Apr 14, 201711$3,608,221-65%2,135$1,690$38,231,5043
Apr 21, 201719$1,280,164-65%913$1,402$39,511,6684
Apr 28, 201724$625,051-51%456$1,371$40,136,7195
May 5, 201730$186,738-70%211$885$40,323,4576
May 12, 201733$155,629-17%188$828$40,479,0867
May 19, 201737$84,471-46%124$681$40,563,5578

Box Office
All Time International Box Office (Rank 801-900)820$127,347,133
All Time International Non-Sequel Box Office (Rank 501-600)536$127,347,133
Top 2017 Movies at the International Box Office50$127,347,133
All Time International Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200)102$127,347,133
All Time International Box Office for Live kích hoạt Movies (Rank 501-600)558$127,347,133
All Time International Box Office for Science Fiction Movies (Rank 101-200)138$127,347,133
All Time International Box Office for action Movies (Rank 201-300)253$127,347,133
All Time International Box Office for PG-13 Movies (Rank 301-400)359$127,347,133
All Time International Box Office for Paramount Pictures Movies84$127,347,133

All Time Worldwide Box Office (Rank 1,001-1,100)1,084$167,910,690
All Time Worldwide Non-Sequel Box Office (Rank 701-800)761$167,910,690
Top 2017 Movies at the Worldwide Box Office56$167,910,690
All Time Worldwide Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200)113$167,910,690
All Time Worldwide Box Office for Live kích hoạt Movies (Rank 701-800)798$167,910,690
All Time Worldwide Box Office for Science Fiction Movies (Rank 101-200)160$167,910,690
All Time Worldwide Box Office for action Movies (Rank 201-300)285$167,910,690
All Time Worldwide Box Office for PG-13 Movies (Rank 401-500)483$167,910,690
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 101-200)125$167,910,690

Week% Change
Jul 30, 2017357,79357,793$1,046,631$1,046,6314
Aug 6, 2017634,199-41%91,992$670,642$1,717,2735
Aug 13, 20171015,636-54%107,628$281,292$1,998,5656
Aug 20, 2017188,737-44%116,365$157,179$2,155,7447

Week% Change
Jul 30, 20172160,918160,918$3,742,698$3,742,6984
Aug 6, 2017352,355-67%213,273$1,152,021$4,894,7195
Aug 13, 2017724,205-54%237,478$576,949$5,471,6686
Aug 20, 20171016,167-33%253,645$424,428$5,896,0967
Aug 27, 2017148,796-46%262,441$231,442$6,127,5388
Sep 3, 2017206,612-25%269,053$167,972$6,295,5109
Sep 24, 2017816,119295,943$198,141$6,735,33212
Sep 13, 2020228,975447,962$609,344$9,865,851167
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use lớn build a weekly market nội dung estimate for each title we are tracking. The market cốt truyện is converted into a weekly sales estimate based on industry reports on the overall form size of the market, including reports published in truyền thông media Play News.For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, & the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.We refine our estimates from week lớn week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, và totals for individual titles can go up or down as we update our estimates.Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, đoạn clip sales, clip rentals, TV & ancillary revenueare available through our research services. For more information, please contact us at research
Cast và Crew
Leading Cast
Scarlett JohanssonThe Major

Supporting Cast
Michael PittKuze
Pilou AsbaekBatou
Chin HanTogusa
Juliette BinocheDr. Ouélet
Takeshi KitanoChief Daisuke Aramaki
Lasarus RatuereIshikawa
Yutaka IzumiharaSaito
Tawanda ManyimoBorma
Danusia SamalLadriya
Pete TeoTony
Yuta KazamaData Host
Kaori Momoi
Michael Wincott
Rila Fukushima
Philippe JolySection 6 Unit
Josep NaufahuPolice Commander Johns
Christopher ObiAmbassador Kiyoshi

For a description of the different acting role types we use khổng lồ categorize acting perfomances, see our Glossary.
Production & Technical Credits
Rupert SandersDirectorJamie MossScreenwriterEhren KrugerScreenwriterMasamune ShirowBased on the comic ‘Ghost in the Shell’ byAvi AradProducerAri AradProducerSteven PaulProducerMichael CostiganExecutive ProducerJeffrey SilverExecutive ProducerTetsu FujimuraExecutive ProducerYoshinobu NomaExecutive ProducerMitsuhisa IshikawaExecutive ProducerJess HallDirector of PhotographyJan RoelfsProduction DesignerNeil SmithEditorBilly RichEditorBart MuellerCostume DesignerKurt SwansonCostume DesignerClint MansellComposerBrigitte YorkeUnit Production ManagerLucy BevanCasting DirectorBarrie M. OsborneLine ProducerJonas ThalerPost-Production Supervisor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
Featured Blu-ray & DVD Review: The Big Sick
September 17th, 2017

The Big Sick is the biggest limited release of the year earning over $40 million. This puts it ahead of many wide releases, including Ghost in the Shell, Valerian and the thành phố of a Thousand Planets, and King Arthur Legend of the Sword, all of which cost more than $100 million khổng lồ make. Is this film as good as its box office numbers? Or did it benefit from an historically weak summer? More...Home Market Releases for July 25th, 2017

July 26th, 2017

The quái thú Baby is the biggest release of the week, while Ghost in the Shell is a distant second place. Neither of those films are terrible, but neither are remotely good enough khổng lồ be a Pick of the Week contender. Gifted was in contention, but in the end, I went with the Criterion Collection release for Lost in America. More...International Box Office: Furious Goes from Zero to $500 million in one Weekend

April 19th, 2017

The Fate of the Furious dominated in the international chart with $433.2 million in 63 markets. This is the biggest international weekend of all time, beating the previous record holder, Jurassic World, by over $100 million. Interestingly, both of these films were released by Universal. Furthermore, the film has already topped the international totals of all but the two more recent installments in the Fast và the Furious franchise. On the downside, the international opening weekend record isn’t the most prestigious record, because it depends a lot of how wide a release a film has. For instance, The Fate of the Furious opened in all but four markets this past weekend và of the remaining markets, only japan is a significant market. The film has the number one overall international weekend, but only broke weekend records in trăng tròn of the 63 individual markets & only one of those markets could be considered a major market. That one market was China. More...International Box Office: Ghost Comes khổng lồ Life with $41.3 million

April 13th, 2017

Ghost in the Shell rose to lớn first place with $41.3 million in 57 markets for a two-week international total of $92.8 million. The film was aided by a first place debut in China. It earned $21.15 million over the weekend for a total opening of $21.49 million. It also opened in japan with $3.2 million over the weekend. The film’s international running tally is nearly triple its domestic one và that spread will only grow. This will help the studio somewhat; however, it would need lớn make over $250 million internationally lớn have any real shot at breaking even. More...Weekend Wrap-Up: Baby and Beast Dominate Box Office with $26.36 million & $23.65 million

April 11th, 2017

It was a good weekend at the box office, considering the time of year, but this was almost entirely due to holdovers. The trùm cuối Baby earned $26.36 million, which was within a rounding of our prediction, while Beauty và the Beast was relatively close behind. This meant the best new release, Smurfs: The Lost Village, only managed third place. Furthermore, it wasn’t even close khổng lồ second place. Overall, the box office fell 30% from last weekend. More importantly, it was 14% higher than the same weekend last year. Year-to-date, 2017 has pulled in $3.15 billion becoming the fastest year to reach $3 billion. It is also 6.4% or $190 million ahead of last year’s pace. It is still early, but 2017 is starting khổng lồ build up a lead that will act as a cushion when it inevitably hits a soft patch. More...Friday Estimates: Baby Bosses Around the New Releases, Maintains First with $6.86 Million

April 8th, 2017

There was quite a race at the box office on Friday. The boss khủng Baby led the way with $6.86 million for the day, putting it just ahead of Beauty & the Beast, which made $6.85 million. This is a 56% decline from the film’s opening Friday, which is a little high for a family film. Granted, its reviews are not good, but it did get an A minus from Cinema
Score. It should bounce back on Saturday, but a nearly 50% drop-off to lớn just under $26 million is likely at this point. More...Weekend Predictions: Will it be Smurfs and the New Releases Get Lost in the Crowd?

April 6th, 2017

It is the first weekend of April and there are two and a half films opening wide this week. The widest of these is Smurfs: The Lost Village, but direct competition is going khổng lồ hurt it at the box office. Going in Style is aiming khổng lồ be a sleeper hit, but its đánh giá will likely get in the way of that. Meanwhile, The Case for Christ is opening in barely more than 1,000 theaters & it is aiming for the churchgoing crowd and no one else. On the positive side, it is Easter next weekend, so it should have good legs. Unfortunately for the new releases, it looks like The trùm cuối Baby will have a relatively easy time repeating in first place, while Beauty & the Beast will be close behind in second. This weekend last year, The monster opened in first place with $23.59 million, while Batman v Superman: Dawn of Justice was right behind with $23.36 million. This week we should have at least two films top that, perhaps even three if Smurfs: The Lost Village is on the high end of expectations. 2017 should continue to showroom to its lead over 2016. More...International Box Office: Beauty Nears $900 million With $66.5 million

April 5th, 2017

Beauty & the Beast completed the threepeat earning first place on the international chart with $66.5 million in 55 markets for totals of $480.8 million internationally and $874.1 million worldwide. The film had no major market openings this past weekend, but it did vị really well in a number of mid-level markets. Malaysia was the best earning $2.4 million, which is the second best opening in that market this year. Kong: Skull Island earned $2.6 million during its debut there. The Netherlands managed $1.8 million over the weekend for a total opening of $2.3 million, which is the best opening of the year so far. Likewise, it had the best openings of 2017 in both New Zealand ($1.4 million over the weekend và $1.7 million including previews) and in Chile ($1.5 million / $1.6 million). It will soon become the first film of 2017 to reach $1 billion worldwide và the 14th film from Disney to reach that milestone. More...Contest: Give Up the Ghost: Winning Announcement

April 5th, 2017

The winners of our Give Up the Ghost contest were determined và the entrants with the closest predictions for Ghost in the Shell’s opening weekend were...More...Weekend Wrap-Up: quái dị Blasts Off while Ghost Cracks

April 4th, 2017

The quái dị Baby beat expectations & earned first place with $50.20 million over the weekend. The strong competition pushed Beauty và the Beast into second place, but it nearly hit $400 million & it is on pace for $500 million, so I wouldn’t feel too bad for the film. On the other hand, you can feel bad for Ghost in the Shell, because an opening of just $18.68 million on a $110 million production budget is a disaster. Overall, the box office rose 16% from last week reaching $169 million. Compared khổng lồ last year, the box office rose 28%, which is very impressive. Year-to-date, 2017 has pulled in $2.98 billion, putting it 6.1% or $170 million ahead of 2016’s pace. We are far enough into the year that a lead this big is significant. That doesn’t mean 2017 is guaranteed lớn come out ahead, but this is certainly reason khổng lồ be optimistic. More...Weekend Estimates: boss Baby Beats Beauty

April 2nd, 2017

A great marketing chiến dịch and a beautifully-timed opening will most likely combine lớn give The boss Baby a win at the box office this weekend, according to lớn studio estimates released on Sunday. Victory isn’t completely assured, because the margin is fairly slim: quái thú Baby is headed for $49 million, per Fox’s Sunday morning estimate, while Disney is expecting $47.5 million for Beauty & the Beast. Both studios expect Beast khổng lồ win on Sunday, so the eventual winner will depend on today’s figures, but it would be a real surprise if the order changes when final numbers come in tomorrow.More...Friday Estimates: Baby Bosses Beast with $15.5 Million

April 1st, 2017

The boss Baby opened in first place on Friday with $15.5 million. This is higher than our original prediction and the adjusted prediction based on Thursday previews. Some are expecting an opening weekend of over $50 million, but that seems a tad high. The review have continued khổng lồ improve and are now 49% positive, and the film earned an A minus from Cinema
Score, which is bog standard for a family film. I think the direct competition from Beauty và the Beast will prevent it from getting lớn $50 million, meaning there will be a virtual tie on đứng top of the charts over the weekend. More...Thursday Night Previews: Ghost Haunts Previews with $1.8 million

March 31st, 2017

Ghost in the Shell led the way on Thursday night with $1.8 million in advance earnings. This was better than the $1.2 million The trùm cuối Baby managed, and on par with what Get Out’s $1.8 million earlier this year. However, Get Out had legs that most movies would kill for, so it is not a good predictor. John Wick: Chapter Two, which started out with $2.2 million on Thursday night, is arguably a much better comparison. Granted, John Wick earned much better reviews, but it was also a sequel & those tend khổng lồ be a lot more front-loaded. Using this film as a guide gives Ghost in the Shell a $25 million opening weekend, which is well below our prediction. This isn’t a disaster, but it is a weak start for a film that cost $110 million lớn make. More...Weekend Predictions: Will New Releases be the trùm cuối of the Beast?

March 30th, 2017

Two new wide releases attempt to lớn dethrone Beauty và the Beast this weekend, but I wouldn’t bet on either of them doing it. Earlier this week, it looked lượt thích Ghost in the Shell was a potential $100 million hit. Then its reviews collapsed. The quái nhân Baby, on the other hand, started with terrible reviews, but its buzz is growing despite this. This weekend last year, the best new release was God’s Not Dead 2, which opened with $7.6 million, and 2017 is in an excellent position lớn gain ground as a result. Granted, the vị trí cao nhất film that weekend was Batman v Superman: Dawn of Justice with over $50 million và no film this week will match that, but the đứng top three films last year earned just over $80 million, while the đứng đầu three films this year should earn more than $100 million. More...Contest: power On: Winning Announcement

March 30th, 2017

The winners of our power On contest were determined và the entrants with the closest predictions for power nguồn Rangers’s opening weekend were...More...Contest: Give Up the Ghost

March 23rd, 2017

There are only two wide releases next weekend, as The Zookeeper’s Wife has been dropped to limited release. Both The monster Baby and Ghost in the Shell have shots at $100 million in total. I don’t think both of them will get there, but both at least have a shot. If we assume both films have an equal shot at $100 million, Ghost in the Shell would still likely get off to lớn a faster start, as it is an action film vs. A family film. Because of this, it is the best choice for the target film in this week’s box office prediction contest. In order to lớn win, one must simply predict the opening weekend box office number for Ghost in the Shell.April 1st is next Saturday, so we are starting our April Fools contests this week. Two of our winners will get movies from our prize pool, while one will be chosen at random to be the fool và receive an HD-DVD release. Whoever comes the closest to lớn predicting the film"s opening 3-day weekend box office (Friday lớn Sunday), without going over, will be a potential winner of two previously reviewed movies, or the winner of the Fool’s Prize. Whoever comes the closest lớn predicting the film"s opening 3-day weekend box office (Friday khổng lồ Sunday), without going under, will also be a potential winner of two previously reviewed movies, or the winner of the Fool’s Prize. Finally, we will be choosing an entrant from the group of people who haven"t won, or haven"t won recently, and they will be the final potential winner of two previously reviewed movies, or the winner of the Fool’s Prize. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don"t delay! More...2017 Preview: March

March 1st, 2017

February was an okay month. The films that missed expectations were mostly balanced by the films that were pleasant surprises. Unfortunately, last February was amazing as Deadpool dominated the chart, so 2017 has fallen further behind 2016 and 2016’s lead is now about $100 million. It is not so bad that a good March won’t help 2017 back into the lead. Will that happen? We have some good news và some bad news. Good news: Every week there is one movie that has at least a shot at $100 million. Two of them, Logan and Beauty and the Beast, could reach $200 million or a lot more. Bad News: last March, both Zootopia và Batman v Superman: Dawn of Justice earned more than $300 million. That’s a really powerful one-two punch và I don’t think we can replicate that this time around. On the other hand, last March, the third best film of the month was 10 Cloverfield Lane, while there were four films that were expected to mở cửa wide that earned less than $10 million at the box office. 2017 likely won’t be as good at the top, but I also don’t think it will have as many bombs either. If Beauty và the Beast reaches the very high kết thúc of expectations, then 2017 could even close the gap with năm 2016 entirely. I’ll be happy getting halfway there. More...Ghost in the Shell Second Trailer
February 13th, 2017

Yes, whitewashing played a factor, but weak kinh doanh and a confusing plot were even bigger problems

Jeremy Fuster | April 2, 2017

“Ghost in the Shell” is on path to be one of the biggest box office bombs thus far in 2017.

Against a reported budget of $110 million, the American adaptation of the critically acclaimed manga/anime franchise is going lớn make an estimated $18.6 million in its domestic opening weekend. That will fail to lớn even reach the low expectations of independent box office trackers, who had the film making around $25 million in its first days in theaters.

That budget doesn’t include the costs of its marketing campaign, which was marked by billboards & posters featuring the face of its lead star, Scarlett Johansson. The hope was that her reputation as one of the top action actresses in Hollywood — built mostly by her run as đen Widow in the Marvel movies — would be a major draw.

But as it turns out, that has not been the case. So, what happened lớn “Ghost in the Shell”? Here are the reasons we think it flopped.

Also Read: 19 Brutal 'Ghost in the Shell' Memes Twitter Used to lớn Rip Hollywood Whitewashing (Photos)

1. Whitewashing

Yes, the whitewashing did play a role in the film’s demise, as it became the major point of conversation surrounding the film leading up khổng lồ its release. The storm of bad publicity began a year ago, when the first images of Scar
Jo as Major Motoko Kusanagi were met with hostility and jokes about a trắng actress playing a Japanese character.

It has only gotten worse since then, with anime fans hijacking Paramount’s viral marketing campaign to make jokes about Johansson & other trắng actresses who took on Asian roles, like Tilda Swinton in “Doctor Strange” & Emma Stone in “Aloha.” In the few interviews Johansson did to promote the film, she defended her casting by saying that the Major’s body toàn thân is merely a cyborg shell that houses her human consciousness, & that she is essentially “identity-less.”

But that defense did not fly with the truyền thông Action Network for Asian-Americans, who noted that the plot of the remake establishes the Major as originally Japanese, proving that the actress had indeed taken on a role of another ethnicity.

But while the whitewashing claims damaged the film’s publicity, we have seen other recent films — namely “Doctor Strange” — overcome the controversy for a successful box office yield if the rest of the film was strong enough lớn earn critic và audience praise. Instead, “Ghost in the Shell” left both bewildered.

Also Read: 'The quái nhân Baby' Upsets Box Office With $50 Million Opening

2. Poor plot explanation

While “Ghost” promoted Johansson hard with pictures of her determined face và clips of her fighting and jumping off buildings in her nude-effect camouflage suit, it did a poor job explaining its premise khổng lồ mainstream audiences who weren’t familiar with the Major’s concept-heavy cyberpunk world.

Mamoru Oshii’s 1995 anime film tells the story of the major và her elite counter-terrorism unit, Section 9, as they seek to find a sentient virus called the Puppet Master that has found a way to mod into the human minds, or “ghosts” that have been uploaded into cyborg shells. The film’s plot is based on an extremely detailed world where humans have been able to augment their bodies & minds with technology, but often at a price.

The trailer for the remake does little khổng lồ convey its plot or the details of the CGI-heavy world it is a part of, only making rather vague allusions to the idea that Scar
Jo’s Major was turned into a cyborg to lớn save her life at the cost of her past identity. Who exactly she is fighting in the effects-heavy kích hoạt scenes is not made clear, which could leave casual audiences looking for a compelling story out in the cold.

Also Read: Watch Tom Cruise's 'The Mummy' Trailer With More of Sofia Boutella's Creepy Villainess (Video)

3. Lost in translation

As it turned out, the words “confusing” và “empty” were often used by critics to lớn describe the film’s plot, which was heavily changed from Oshii’s version. Attempts by director Rupert Sanders và writers Jamie Moss, William Wheeler & Ehren Kruger khổng lồ turn the complex themes into something palatable for a blockbuster-hungry American audience seem to lớn have failed with the majority of critics & viewers.

It’s a problem that has been faced by other anime adaptations like “Astro Boy,” “Dragonball Evolution” and “Speed Racer,” though the latter has earned a cult following since its 2008 release.

“It’s rather similar khổng lồ the struggles we’ve seen with movies based on đoạn phim games lượt thích ‘Assassins Creed"” said com
Score’s Paul Dergarabedian. “It’s just been a genre that’s been difficult lớn decode for filmmakers và to make into a film that can be a success with wider audiences.”

Also Read: 'Moonlight,' 'Transparent,' 'Shadowhunters' Honored at GLAAD truyền thông media Awards

4. The Seinfeld Principle

Sometimes a property is almost too much of a pioneer for its own good, creating concepts & themes that eventually become ubiquitous thanks to lớn the work of movies và TV shows that are inspired by that groundbreaking work. Eventually, the themes can become so prevalent that their presence in the original work feels cliche in hindsight. “Seinfeld” is often cited as a prime instance of this phenomenon, having set an example that was followed by so many sitcoms that came afterwards that it has lost its chất lượng feel.

Xem thêm: Canon ef 24mm f/2 - ống kính canon ef24mm f/2

“Ghost in the Shell” has become a victim of this same trend. Oshii’s film has been cited by the Wachowskis as one of the major inspirations behind the “Matrix” trilogy, which in turn has helped give rise lớn several other sci-fi movies và TV shows that explore the human condition through artificial intelligence lượt thích “Battlestar Galactica,” “Ex Machina” and, most recently, “Westworld.”

With such titles still in the minds of sci-fi audiences, the new “Ghost in the Shell” has ironically been criticized for holding on to the worn-out themes that were once considered revolutionary when Oshii used them 22 years ago, which can put off audiences looking for something new

“There’s nothing wrong with introducing ‘Ghost in the Shell’ into post-‘Matrix,’ post-‘Westworld’ territory,” said Ben Croll in a đánh giá for The
Wrap.”It’s just disappointing that the film doesn’t bring anything new to the table.